do you know what is labelling and why it is very important? we will discuss the detailed concept of labeling with its function and types in this article.
What exactly is labeling?
any information which appears on the package that gives information to the customers refers to labeling.
Information about the product is printed, pasted as well as tagged on the package which may be written words, metal or leather pieces, etc.
Functions of labeling:
Identification
The main function of labeling is it helps to identify the product and its brand. similarly, labeling helps customers to identify the product and its brand.
In the same way, Labelling helps customers to select their desired goods because labeling makes it easier to identify the brand.
Grading the product
In the same way, labeling helps to grade the product because different labels can be given to different products according to their features.
similarly, level helps to grade the product according to its characteristics like quantity, quality, and so on.
provides information
similarly, the label gives information and shortly describes the product. Much information about the brand or product is given in the labeling.
Much information mentioned on the label helps to know about the features of the product like quality, quantity, and so on which is really helpful for the customers.
protect consumer right
In the same way, the label mentions price, quality, date of expiry, and so on which protects the consumer’s rights.
Giving information about the product like manufacture date, expiry date, price, and quality helps to promote the consumer’s rights.
Promotion
The main function of labeling is also promotion. Labeling helps to promote the product. Attractive labeling helps to increase sales volume.
A good and attractive label helps to increase the sales volume of the product as well as helps to increase brand loyalty towards the customers.
Types of labeling:
There are different types of labeling as mentioned below:
Brand Label
If any brand is only used in the packaging of the product is called a brand label. In this type of label, nothing more is mentioned except the brand name.
Grade Label
In the same way, if the label is used to identify the grade or quality of the product is a grade label.
Descriptive Label
In the same way, a label that describes the product, in short, is a descriptive label. Similarly, it is known to the customers.
Informative label
A label that gives information about the product like using the method, protection of the product, care, and so on is the informative label.
To conclude:
Labeling refers to any information about the product which is printed, posted, and tagged on the package which may be the written words, metal as well as lather piece.
Lebel carries verbal information about the product as well as the seller. Labeling helps to give information to the customers.
In the same way, Labelling plays a very important role in the customers, sellers as well as brand. Good and attractive labeling helps to promote the product.
similarly, the label helps to protect consumer rights as well as helps to identify the product or its brand.
