Do you know the concept of want, need, drive, and demand? In this article, we will discuss the concept and meaning as well as examples that are related to want, need, drives, and demand. In the same way, want, need, drive, and demand is interrelated to each other.
So, jump into the topic and discuss the concept of need, wants, drive and demand.
1. Concept of Need
The strong feeling of the consumer or users to have something, to get something as well as to acquire something is called need.
Similarly, Need is the first stage of marketing. The condition of being deprived of satisfaction creates needs. There are many causes of need and many types of need.
The need can be classified into two types:
i. primary need
The primary need is the things that are necessary for the survival of the human being is a primary need. It includes the air, water, health, shelter, food, clothes, and so on.
ii. secondary need
The secondary need is the things that are not so important for the survival of human life is called secondary need. It is linked with the satisfaction and desire of the human being. Secondary need includes luxury car, Furniture, phones, Jewelry, and so on.
2. Concept of Wants
The strong desire to fulfill a need is called want. In another way, The process of satisfying need is want.
Similarly, The want may be different according to the person, time, family, as well as society based on their social, economic, and cultural status.
3. Concept of Drive
The state of anxiety and tension raised in the mind of the customer or users due to not fulfilling the needs is drive.
Similarly, Drive force, motivates customers or users to take action to fulfill as well as satisfy their needs.
4. Concept of Demand
In the same way, Demand is the need that is to be fulfilled and the readiness to fulfill the needs. Similarly, Drive always leads to demand.
Demand includes the willingness of the product, and readiness to pay a certain price for a certain product or service.
Demand can be classified into the following two types
i. Primary demand
The total aggregate demand for certain goods and services is called primary demand. For example, The total demand for shoes in the market is the primary demand. Similarly, The business should analyze the primary demand of the market before starting production.
ii. Secondary demand
The demand for the particular and specific goods and services of a specific brand is called secondary demand. For example, the demand for Addidas shoes in the shoe market is called secondary demand. Similarly, The business should collect information about the secondary demand for making a marketing strategy or plan.
As we discuss the concept of need, want, drive and demand above. The condition of being deprived of satisfaction creates needs. In the same way, The strong desire to fulfill a need is a want.
Similarly, The tension or anxiety raised in the mind of the customer because of not fulfilling the needs is drive. And in the same way, Drive always leads to demand. It includes the willingness of the product, the ability to pay, and so on.
In this way, need, wants, drive, and demand is interrelated to each other.
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