Last updated on September 23rd, 2023 at 07:04 am
Are you familiar with the concept of standardization in marketing? It refers to maintaining a fixed level of quality and specifications for a product, including its size, shape, color, and other characteristics. In this article, we will explore the different bases of standardization and its importance and benefits for customers, businesses, society, and the nation. By understanding the advantages of standardization, you can make informed decisions that could positively impact your marketing strategy and overall success. So, let’s dive in and explore the world of standardization in marketing. Standardization is an important aspect of marketing that can benefit customers, businesses, society, and the nation. In this article, we will explore the different bases of standardization and its importance and benefits.
Table of Contents
What is standardization in marketing?
Standardization is the level or class of the product which have fixed value as well as specification of quality and customer satisfaction.
Standardization helps to maintain the quality, weight, color, shape as well and size of the product. In the same way, determining as well as setting the quality of a product that is similar to another product refers to Standardization.
ISO, NS mark, Ecolabel, etc. are examples of Standardization. With the help of these marks standards or classes determines permanently which creates brand loyalty.
Thus, determining or setting the product features and quality according to the needs of the customers is Standardization.
What are the bases of Standardization?
There are many bases of standardization but we will discuss 5 major standardization as follow:
On the basis of quality and measurement
The Standard of the products is determined on the basis of quality and measurement. For example, agricultural products, meters, fits, Litter, and so on are sold on the basis of quality and measurement.
On the basis of size
Standard is set on the basis of size, form, and shape. For example shoes, screws, garments, and so on are sold on the basis of size.
On the basis of quantity
Standard is set on the basis of the quantity of the products. For example kilogram, meters, and so on.
On the basis of color
In the same way, the standard is determined on the basis of the color of the products. For example, fruits like bananas, oranges, apples, and so on are sold on the basis of color.
On the basis of service
Similarly, the Standard of the product is also set on the basis of the service. For example management hierarchy, product or service quality, new technology, delivery time, and so on.
Importance/advantages of standardization
standardization plays a very important role as well as has many advantages for the customers, business firms as well as society, and the nation. Here we will discuss the importance or merits of standardization below:
Importance to customers
standardization plays a very important role for the customers. In the same way, customers can buy products according to standards.
Standard products do not cheat customers as well as using methods, and ideas provided to customers. Customers can get market information about the product because products are advertised.
Importance to business firm
In the same way, standardization also plays a very important role for the business firm. Firms can sell products very easily. Standardization helps to create a wider market for the firm.
Similarly, Standard products can be kept as security to get loans. It has low sales costs because the standard itself works as an advertisement. In the same way, standardization helps to increase the goodwill of the business.
Importance to society and Nation
Similarly, standardization has many advantages for society and the Nation. It is very important for society and nations. Society can get qualitative products at lower prices due to mass production.
In the same way, society can know details information about the product. standardization products are not risky and protect the customer’s rights.
The process of standardization creates employment opportunities for society. It helps and eases to transport of products from one to another place.
To conclude:
Standardization is the level or class of the product which have fixed value as well as specification of quality and customer satisfaction. setting the product features and quality according to the needs of the customers is Standardization.
There are many bases of standardization i.e on the basis of size, shape, color, service, quality, and so on. In the same way, It also has many advantages and plays a very important role for the customers, firm as well as for society and the nation.
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