Standardization-what is standardization in marketing?

Standardization-what is standardization in marketing?

Spread the love

Do you know what is standardization in marketing? What are the bases of standardization and the advantages or importance of standardization?

We will discuss what exactly is standardization in marketing with its bases as well as the merits/ importance of standardization in brief.

What is standardization in marketing?

Standardization is the level or class of the product which have fixed value as well as specification of quality and customer satisfaction.

Standardization helps to maintain the quality, weight, color, shape as well as the size of the product. In the same way, determining as well as setting the quality of the product which is similar to another product refers to Standardization.

ISO, NS mark, Ecolabel, etc are examples of Standardization. With the help of these marks standards or classes determines permanently which creates brand loyalty.

Thus, determining or setting the product features and quality according to the need of the customers is Standardization.

What are the bases of Standardization?

There are many bases of standardization but we will discuss 5 major standardization as follow:

On the basis of quality and measurement

The Standard of the products is determined on the basis of quality and measurement. For example, agricultural products, meters, fits, Litter, and so on are sold on the basis of quality and measurement.

On the basis of size

Standard is set on the basis of size, form, and shape. For example shoes, screws, garments, and so on are sold on the basis of size.

On the basis of quantity

Standard is set on the basis of the quantity of the products. For example kilogram, meters, and so on.

On the basis of color

In the same way, the standard is determined on the basis of the color of the products. For example fruits like bananas, oranges, apples, and so on are sold on the basis of color.

On the basis of service

Similarly, the Standard of the product is also set on the basis of the service. For example management hierarchy, product or service quality, new technology, delivery time, and so on.

Importance/advantages of standardization

standardization plays a very important role as well as has many advantages for the customers, business firms as well as society, and the nation. Here we will discuss the importance or merits of standardization below:

Importance to customers

standardization plays a very important role for the customers. In the same way, customers can buy products according to standards.

Standard products do not cheat customers as well as using methods, ideas are provided to customers. Customers can get market information about the product because products are advertised.

Importance to business firm

In the same way, standardization also plays a very important role for the business firm. Firms can sell products very easily. standardization helps to create a wider market for the firm.

Similarly, Standards products can keep as security to get loans. It has low sales cost because the standard itself works as an advertisement. In the same way, standardization helps to increase the goodwill of the business.

Importance to society and Nation

Similarly, standardization has many advantages for society and the Nation. It plays very important for society and nations. Society can get qualitative products at lower prices due to mass production.

In the same way, society can know details information about the product. standardization products are not risky that protect the customer’s rights.

The process of standardization creates employment opportunities for society. It helps and eases to transport of products from one to another place.

To conclude:

Standardization is the level or class of the product which have fixed value as well as specification of quality and customer satisfaction. setting the product features and quality according to the need of the customers is Standardization.

There are many bases of standardization i.e on the basis of size, shape, color, service, quality, and so on. In the same way, It also has many advantages and plays a very important role for the customers, firm as well as for society and nation.

Leave a Comment

Your email address will not be published.